A 24/7 Answering Service for a 24/7 World

Posted April 10, 2012 in Uncategorized by admin

Have you noticed a significant decrease lately in the amount of patience you have in your work life or even at home? I know I have. I don’t mean in an angry or frustrated way, I simply know that whatever issues I may face, a large majority of them can be addressed (on a 24/7 basis) with a few quick searches on the Internet and a phone call or two. No more waiting hours or days for a response – it is problem solved – and I can move on.

“If You Can’t Help Me Now, Someone Else Will”

The frustrating part for me occurs when I cannot get good information quickly. We recently had a business need for an active project. I did my Internet search and found six providers to call. The first two went straight to voice-mail and I didn’t even bother to leave a message because ‘I didn’t want to wait’. The third call was answered by a friendly person who addressed my initial questions and provided me with the information needed to start a business relationship with their company. Problem solved! Our company does provide 24/7 answering services so I may be a little biased, but I believe the scenario above is now one of the most common ways that people engage business services.

‘Need To’ and ‘Want To’ Are No Longer Different

Most doctors’ offices today use a 24/7 answering service because when you have a medical issue you really ‘need to’ get through to a live person. But today, most people who seek business services have the expectation of instant information and they really ‘want to’ get through to a live person when they are ready to engage. From a business development and customer service standpoint, the ‘need to’ and ‘want to’ are no different. Those organizations that provide their prospects and clients with well planned 24/7 access will outpace their competitors every time.

What about your company? Should a 24/7 answering service be a part of your overall communication strategy? Please share your comments; we would like to hear from you.

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