Telecommunications Services for a Higher Purpose
Most any business will tell you they are good at what they do. But the bigger question is, will their product or service offering be the best fit to the specific needs of your organization? There has been a virtual explosion of telecommunications services in recent years. With advances in technology and web integration, that new phone system, or the new service provider you brought in just a few years ago may now be obsolete by today’s standards in its ability to serve the needs of your growing business.
Commoditized vs. Value Added
For telecommunications services, the basics have been commoditized. This includes standard phone line services and voice-mail. These services are based on ‘who can provide the lowest price’, and they may work just fine for some of the business models out there. The latter are the value added providers. Smart businesses have realized that they can gain significant growth avenues and competitive advantages by utilizing the services of these providers. Value added services can integrate external resources and provide new knowledge to help managers make better business decisions.
Positive Impressions – The New Gold Standard
The telecommunications services that you engage for your business need to be integrated to serve your brand. With the proliferation of social media, business review sites, and instant information on just about everything out there, you need to ensure that every interaction with your business is a positive one.
Let’s take this past weekend as an example. Hurricane Irene blasted up the East coast leaving in its wake very serious flooding and property damage. Many property managers, doctors’ offices, and emergency response contractors who utilize value added professional answering services were able to keep open lines to communicate with and reassure their residents, patients or business customers. I’ve read several positive reviews of local businesses praising their response and communications during this unfortunate event. But what about those same types of businesses that just had the ‘commoditized’ telecommunications services? There are reviews posted for them too and, well, let’s just say many of them had their brands tarnished a bit.
Make It Work For Your Business
Too many business owners still see telecommunications services as necessary expense as opposed to an investment in their business to grow and expand their brand. If it has been a while since you last reviewed this area of your business, it may be time to further investigate the products and services now available. You may be surprised at what can be accomplished.
As always, please feel free to tell us your thoughts. We would like to hear from you.
To learn more about Main Line TeleCommunications, please click here. Or complete our Contact Us form.
24 Hour Telephone Answering Services Solve Five Common Problems
Contractor Answering Services – Investment or Expense?