Why Answering Services for Small Businesses Can Equal New Growth
Let’s be honest. Driving revenue is the primary function of most all of today’s small businesses. However, when running a small business, there are numerous non-revenue generating activities and distractions that demand our attention on a daily basis. The majority of these ‘other’ activities may be necessary to keep things running smoothly, but they are also most likely the things that are holding you back from reaching your true revenue potential. For many small businesses, answering services are the unknown ‘low hanging fruit’ to help them overcome a significant number of these distractions.
As a small business owner or manager, you are probably pretty good at prioritizing and managing your time in an effective manner. However, most small businesses overlook phone answering as an area where they can make improvements. The phone is seen as a necessary communications tool, but often is not recognized as something that can be outsourced to improve efficiency, increase customer satisfaction and drive more revenue. Not all phone calls are prospects or clients with an immediate need. In fact, engaging an answering service can reduce or better handle a great number of those ‘distraction’ type calls that, if you took the time to measure it, are taking at least a few to several hours of your time each week.
Using a properly customized answering service not only reduces distractions, but can help you increase focus on revenue generating activities. By prioritizing your inbound phone calls, customers and prospects always speak to a live person and are routed directly to the appropriate contact within your company. In using a live operator service, you always get a ‘complete’ message, instead of having to interpret whatever message callers might leave on your voice-mail, if they leave one at all.
The Growth Will Come
It is no secret, when you improve business processes and give more focus to revenue generating activities with your prospects and clients, your business will grow. Of course there are many new tools, services and technology in the today’s headlines that promise greater efficiency, but don’t let these distract you from improving one of the most fundamental sources of communication you already have. Answering services for small businesses are on the rise because, when used properly, they have proven to be an effective tool in the efforts to drive business growth.
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