Three Essential Reasons for a 24/7 Answering Service
The large majority of business service relationships that go awry can be traced to miscommunication or lack of communication between the provider and the client. This can occur at any point in the relationship, from an initial call, to someone who has been your best client for more than a decade.
Smart businesses are realizing they can’t continue to “do it the way they’ve always done it” and this also applies to how their organizations interact with clients and prospects on the phone. This brings us to three of the top reasons we now hear from clients as to why they engaged a 24/7 answering service.
1. Continuity of Service: People want to reach a live person when they call. These days there are numerous ways of digital communication that people can use to reach you. If they are taking the time to call, that means they want to have a conversation, not leave another message in your voice-mail. By utilizing a 24/7 answering service, your clients are always able to get through to a live person. The continuity of this interaction with your clients and prospects gives them, in real time, the certainty of a next step in the process, which greatly reduces or completely eliminates the potential for them to develop frustrations with your organization.
2. Save Time: Phone calls are interruptions. Yes, you and your staff need to talk to your clients, prospects, vendors, associates, etc. on a very regular basis. But having a customized 24/7 answering service enables you to specifically map out and prioritize all the types of inbound calls your business receives, enabling you to minimize unproductive calls and focus on the revenue generating and key relationship building calls.
3. Improve Communications: Ever have trouble understanding someone’s voice-mail message? How about a phone message taken from one of your fellow employees that was incomplete or had the name misspelled or phone number wrong? It never reflects well on you or your company when you have to call a contact and ask them for information that they had already given to someone at your company. A good 24/7 answering service has specific training and regular quality assurance testing to ensure your messages are always accurate and always complete with the appropriate information.
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