(Guest Post by Hendrik-Jan Francke - web usability expert)
Studies show users might be missing your important messages
Slideshows, or carousels are a popular homepage feature that seem like a great way for multiple pieces of content to occupy prime real estate above the fold. However, more information isn’t always better.
Recent research suggests the slideshow might be hurting your homepage, not helping it.
- Users only view one or two slides: In a study by Notre Dame, only 1% of users click on a slide show feature and 84% of these clicks were on the first slide.
- Auto-scrolling slides distract users: Studies show that motion from transitioning from slide to slide decreases visibility for the slide and the rest of the page.
Bottom line – your important slideshow messages are being missed by your customers and prospects! Users make a judgement within just 3 seconds if they want to continue looking at your site – if that information isn’t on the first slide, they probably won’t click further.